Job Description

Job Description

Job Description

At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. The Social Media & Community Manager is responsible for curating and nurturing conversations about Silencer Central products and services online, with the goal of increasing both brand engagement and customer loyalty. This role monitors and manages our online reputation while engaging with our target audiences to amplify positive experiences, generate sales leads, and provide real-time service recovery if we miss the mark. This role requires a positive and energetic critical thinker who can strategically advocate for our customers and our brand.

Job Responsibilities & Essential Functions :

• Develop and implement strategies that grow brand advocacy, enhance online engagement, and increase customer retention.

• Lead social media strategy in tandem with content team, planning social media calendar.

• Identify influential online hunting/shooting sports communities to monitor and target.

• Moderate content and/or respond to feedback and inquiries on online forums, social media, and throughout the online hunting/shooting sports communities, including but not limited to:

  • Silencer Central’s owned Facebook, Instagram/Threads, X, and YouTube channels

  • Suppressor/NFA Facebook groups

  • Suppressor/NFA Subreddits

  • YouTube content and comments featuring our products and services

  • Industry forums, like Snipers Hide and AR15

• Monitor and respond to product and service reviews on SilencerCentral.com and third-party review sites.

• Maintain a consistent and professional brand voice and tone in all online interactions with customers.

• Gather feedback and trend themes and sentiment to inform the organization’s Voice of the Customer strategy and provide insights to internal teams for continuous improvement of the customer experience.

• Gather, analyze and report on customer review data as governed by the organization’s Voice of the Customer strategy.

• Partner with Sales and Customer Service teams to align on sales leads and service recovery pathways.

• Partner with Marketing to align with content strategies and create and curate relevant content to engage and grow the Silencer Central community.

• Maintain a deep understanding of Silencer Central’s products, services, policies/procedures, vision, and mission.

Supervisory Responsibilities

• Provide day-to-day guidance, task direction, and prioritization for social media and community support team members to ensure timely, high-quality engagement.

• Review and provide feedback on community responses and social engagement to ensure alignment with brand voice, compliance standards, and escalation protocols.

• Support onboarding, training, and knowledge development for team members responsible for social and community interactions.

• Serve as an escalation point for complex, sensitive, or high-risk community interactions and coordinate resolution with internal stakeholders as needed.

• Participate in performance-related activities, including goal setting, coaching conversations, and input into performance evaluations.

• Identify process gaps and recommend workflow or staffing improvements to enhance efficiency, consistency, and customer experience across social and community channels.
  

Job Requirements & Qualifications:

• This is an on-site position.

• Bachelor's degree in marketing, PR, journalism, or communications is required.

• 3-5 years of community management, social media strategy, customer service, or related experience is required.

• Experience with Meta, Google, and TrustPilot required. Knowledge of reputation monitoring and review management platforms like Brand24 and BirdEye preferred.

• Knowledge of and passion for hunting and shooting sports and/or firearms required.

• Candidate must possess exceptional written and oral communication skills.

• Ideal candidate is empathetic, friendly, and outgoing and is also a critical thinker with good judgement and problem-solving ability.

• Excellent attention to detail

• Ability to manage multiple projects with strict deadlines in a fast-paced environment

• Ability to work independently to achieve goals and targets

• Ability to organize and prioritize work

• Ability to work in a team environment to achieve team, departmental, and corporate goals

• Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action

Compensation and Benefits

Silencer Central offers a competitive total compensation package that includes

• Salary: $80,000 - $90,000 DOE.

• Incentive Bonus

• Unlimited PTO

• Company Paid Holidays

• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match

• Dental Insurance

• Vision Insurance

• LTD and STD Insurance

• Company Paid Life Insurance

• EAP

• 401(k) with Company Match

• Employee Discount Program with industry partners

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!

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