Job Description
Our Company We believe
Running Changes Everything . If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.
Overview: The Digital Marketing Specialist is responsible for executing and optimizing key digital marketing initiatives across SEO, content and e-commerce. This role plays a critical part in driving online growth by improving search visibility, enhancing on-site content and leveraging data to inform strategy. The ideal candidate brings a balance of creativity and analytical thinking with a proactive approach to identifying opportunities and delivering results.
This is a hybrid position, with an expectation of working
in the office three days per week .
Responsibilities: Content & SEO - Optimize website content including product descriptions and editorial content to improve search engine rankings and organic traffic
- Conduct keyword research to inform content strategy and uncover new growth opportunities
- Develop compelling on-brand copy for product pages, landing pages and other digital touchpoints
- Monitor, analyze and report on SEO performance identifying opportunities for ongoing improvement
- Partner with design and cross-functional teams to produce engaging and visually aligned content
- Contribute ideas to enhance content strategy and improve the overall customer experience
Campaign & Channel Support - Support the planning and execution of integrated marketing campaigns across email, paid media and organic channels
- Partner with the Digital Merchandiser to optimize product and category pages including product sorting, on-site search and promotional placements
- Collaborate with CRM or email teams to align messaging and improve lifecycle marketing performance
- Assist in building and optimizing landing pages for campaigns and promotions
Data Analysis - Track and analyze website performance, user behavior and campaign effectiveness using tools such as Google Analytics and Google Search Console
- Translate data into actionable insights to optimize marketing efforts and inform decision-making
- Build and maintain regular reporting to measure progress against key performance indicators
Qualifications: - Bachelor's degree in marketing, communications, business or a related field or equivalent experience
- 1-2 years of experience or relevant internships in digital marketing, SEO, content or e-commerce preferred
- Foundational understanding of SEO including keyword research, on-page optimization and basic performance metrics
- Strong written and verbal communication skills with the ability to create clear and engaging content
- Proficiency in Google Workspace including Docs and Sheets
- Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console and SEMrush or similar platforms
- Strong attention to detail with solid organizational skills
- Ability to manage multiple priorities and collaborate effectively within a team
- Willingness to learn with an interest in staying current on digital marketing trends
Benefits: - Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
- 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
- Training and advancement opportunities across the Fleet Feet brand
- Professional development programs , including mentorship, employee resource groups, and monthly learning sessions
- Community involvement and service initiatives supporting local engagement
- Discounts on training programs and products
- Supportive, passionate teammates who live the mission every day
- Benefits Summary: For full-time employees (30+ hours/week), check out our Fleet Feet benefits summary for details on healthcare, wellness, and more.
Equal Opportunity & Reasonable Accommodations: We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.
Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
Job Tags
Full time, Part time, Internship, Work at office, Local area, Immediate start, 3 days per week