Job Description

Apex Activation Profile: Paid Social Specialist

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies, media, and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

We are looking for an Apex Activation profile specialized in Paid Social, responsible for the activation, optimization, and monitoring of campaigns across social platforms. You will be part of the Apex team, focused on excellence in execution and digital campaign performance. You will work closely with strategy, data, and account teams to ensure results are aligned with client business objectives.

Responsibilities

• Set up and manage day-to-day Paid Social campaigns (Meta, TikTok, LinkedIn, etc.).
• Configure campaigns: targeting, creatives, copy, structure, and tracking.
• Continuously optimize campaigns based on KPIs (CPC, CPA, CTR, ROAS, etc.).
• Monitor performance and identify optimization opportunities.
• Analyze results and prepare regular performance reports.
• Implement A/B testing (audiences, creatives, formats).
• Coordinate with creative teams to adapt assets.
• Manage budgets and campaign pacing.
• Troubleshoot platform-related issues.
• Ensure proper pixel implementation and conversion tracking.

Qualifications

Education & Experience:

• 24 years of experience in Paid Social / Performance Marketing.
• Hands-on experience with platforms: Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads (nice to have).
• Experience managing performance-driven campaigns (conversions, leads, e-commerce).

Technical Skills:

• Knowledge of tracking (pixels, events, UTMs).
• Experience with analytics tools (Google Analytics, dashboards, etc.).
• Strong data analysis and decision-making skills.
• Experience with testing and campaign optimization.

Nice to have:

• Experience in agencies or high-volume campaign environments.
• Knowledge of other channels (SEM, Programmatic, CRO).
• Advanced Excel / Google Sheets skills.
• Experience with automation tools or scripts.
• Intermediate/advanced English level.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off.
• Rest is also important! ? Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individuals status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

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